Basics for writing Headlines

Start with basics to write a great headline

• Write down the benefits 
• Get the ‘reason why’ clear.
• Choose the one that will make a difference.
• Compare them with those of the competitor
• Choose the one that is key to your brand!

Creative Prompt:

• Try headlines in each of the type of headlines and see how ideas will fly off your mind. Once you get into the groove - new ideas and headlines will itch to be written down. Do not stop them or analyze them.

• Once you have written them, check if they suit the USP – the feature that you have chosen to sell the brand

Nothing is more important than getting the headline right. Not winning a Cannes award or any other award! Of course, they are always welcome!

Check out 10 tips to Great Headlines 

How to write Copy

How to create your ad portfolio for a job in advertising

Getting a job in advertising as a Copywriter or in the art department needs your portfolio tostand out. So what are the ads, campaigns to create. What if you do not have experience? What categories should you include. Inspired by what I have seen in 15 years of advertising as a Copywriter and the youngsters preparing for BMM (Mass Media) or any global equivalent. Your portfolio is your step into the wonderful world of advertising. So if you have passion, get a portfolio that beats the competition!


Read about creating you ad portfolio here