Saturday, March 24, 2012

Basics for writing Headlines

Start with basics to write a great headline

  • Write down the benefits 
  • Get the ‘reason why’ clear.
  • Choose the one that will make a difference.
  • Compare them with those of the competitor
  • Choose the one that is key to your brand!

Creative Prompt:

  • Try headlines in each of the type of headlines and see how ideas will fly off your mind. Once you get into the groove - new ideas and headlines will itch to be written down. Do not stop them or analyze them.

  • Once you have written them, check if they suit the USP – the feature that you have chosen to sell the brand

Nothing is more important than getting the headline right. Not winning a Cannes award or any other award! Of course, they are always welcome!

Check out 10 tips to Great Headlines 

No comments: