Saturday, March 24, 2012

Basics for writing Headlines

Start with basics to write a great headline

  • Write down the benefits 
  • Get the ‘reason why’ clear.
  • Choose the one that will make a difference.
  • Compare them with those of the competitor
  • Choose the one that is key to your brand!

Creative Prompt:

  • Try headlines in each of the type of headlines and see how ideas will fly off your mind. Once you get into the groove - new ideas and headlines will itch to be written down. Do not stop them or analyze them.

  • Once you have written them, check if they suit the USP – the feature that you have chosen to sell the brand

Nothing is more important than getting the headline right. Not winning a Cannes award or any other award! Of course, they are always welcome!

Check out 10 tips to Great Headlines 

Sunday, March 18, 2012

bade achche lagte hain - Sizzle or fizzle

After the famous or infamous bedroom scene in Bade Achche lagte hain - the late night Indian Serial -things haven't been the same, since. It's the talk of the town so to speak...dunno why!! It seems more of a 'have i sinned' kind of feel – the scene prolonged for the whole episode seemed a little overdone.

Nevertheless things are going to get steamier if the trp's are to speak. What do you feel? Are you comfortable with these scenes in the drawing room with family members gathering to watch the till now ‘innocent’ serial. People loved the serial for its fresh perspective on older couple marriage - guy is 40 and girl uhmm lady is in her 30's. – a new for Indian television replete with serial of saas - bahu and love spurned -  similar story lines with the mother-in-law and daughter-in-law going hammer tongs or one ruling over the other in the most ridiculous manner.

A few like Sasural Gendha Phool, Parvarrish, were changing their formats and it was a breath of fresh air and so is BALH riding the popularity graph with a different story lines. Even the latest Kya hua tera vaada caught up when the other woman came into the picture. Think we should wait and watch.

With the scene in BALH  do you think Indian television has grown up with the 'consummation scene' in Bade Achche lagte hain and other serials. Do post your views.

Saturday, March 17, 2012

Who will direct your biopic?

Who will play your role in this biopic? Choose the actor/actress for the prompt below

What if a movie was being made on your life, who would be your choice of director? Well, since this is a creative prompt go right ahead and choose the best you want. Budget is no constraint, after all!
So go ahead choose the best director to direct your biopic.
Also write a 500 word concept note to interest the director which gives an idea of your life and sketches a rough idea of the story.