Basics for writing Headlines

Start with basics to write a great headline

• Write down the benefits 
• Get the ‘reason why’ clear.
• Choose the one that will make a difference.
• Compare them with those of the competitor
• Choose the one that is key to your brand!

Creative Prompt:

• Try headlines in each of the type of headlines and see how ideas will fly off your mind. Once you get into the groove - new ideas and headlines will itch to be written down. Do not stop them or analyze them.

• Once you have written them, check if they suit the USP – the feature that you have chosen to sell the brand

Nothing is more important than getting the headline right. Not winning a Cannes award or any other award! Of course, they are always welcome!

Check out 10 tips to Great Headlines 

How to write Copy

How to start writing Dialogues

Creating your story characters come from observing real life and your imagination. Writing dialogues makes a story more interesting. This prompt write might lead to your writing your short story - fiction! Or you could just have fun! With a few questions you could create an interesting character and use them in a story. A short story for starters!

Creative prompt for Writing Dialogues

Look at the picture and write a dialogue going on in the minds of these women as they shop for groceries. Don't stick to regular things. 

Imagine their home and backgrounds and create a character sketch for both 

• What's going on in their minds..? 
• Where do they live? Who are their family members?
• What do they do?
• Where are they coming from? Are they home-makers or working women?
• What would you find in their purses?
• What would they buy depending on the role you have chosen?
• What is going on in the minds of these women apart from shopping?
• Now imagine that these women turned to each other. What would the dialogue be...?

Wasn't that fun!